Director of Marketing

ABOUT COASTAL

Coastal Payroll Services is a leading provider of Human Capital Management services in California. As a young and growing company, we promote a workplace that is employee & client focused, fun and creative. Our primary goal is to have a positive impact on the lives of the clients we service. We accomplish this by never wavering from our values and by always seeking to be better tomorrow than we are today. Coastal Payroll has been on the San Diego Business Journal's 100 Fastest Growing Companies list for 8 consecutive years! We are currently seeking a Director of Marketing that will be responsible for collaborating, implementing, and executing strategic marketing initiatives to drive the growth of the company's brand and revenue goals.

WHAT YOU'LL DO

• Collaborate with leadership to develop and implement marketing strategies that build brand awareness, drive lead generation, and increase sales.
• Develop and manage the marketing calendar, ensuring that all deadlines and deliverables are met.
• Establish key performance indicators (KPIs) to track and measure the success of marketing initiatives.
• Collaborate with leadership to develop and execute marketing campaigns that align with company strategies and objectives, including content creation, email marketing, social media, and events.
• Monitor, analyze, and report regularly on campaign performance metrics to assess success, identify areas for improvement, and optimize future marketing initiatives.
• Based on marketing strategies and campaigns, develop a content marketing strategy that effectively communicates the company's value proposition and engages target audiences across various platforms.
• Assist in the company's website, creation, and execution of search engine optimization (SEO), and search engine marketing (SEM) initiatives and strategies to drive website traffic and lead generation.
• Assist in the development and management of the company's brand strategy, ensuring that all communications maintain a cohesive and compelling brand image.
• Oversee the company's social media presence, ensuring consistent messaging and engagement across all platforms.
• Monitor and manage spending to marketing budgets, ensuring a positive ROI on campaigns and initiatives.
• Manage relationships with key vendors, partners, and stakeholders.
• Identify and vet public relations opportunities to increase brand visibility and reputation.
• Identify and foster relationships with key industry influencers, partners, and media outlets.
• Monitor market trends, customer insights, and competitor activities to identify opportunities for growth and differentiation and strategic direction.
• Support the marketing strategies with other projects and duties as needed.

WHAT YOU'LL BRING

• Bachelor's degree in marketing, business, or a related field required; MBA is a plus.
• Minimum of 8-10 years of experience in marketing roles, with a proven track record of success in marketing strategy, branding, digital marketing, and market research.
• Strong analytical skills, with the ability to analyze and interpret data to inform decision-making.
• Excellent communication and presentation skills, both written and verbal.
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
• Ability to adapt quickly to changing business environments and maintain a creative and innovative mindset.
• Proficiency in digital marketing tools, analytics platforms, and content management systems.
• Strong interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.

WHAT WE OFFER

• Paid time off - vacation, sick, holidays
• Medical, dental, vision and life insurance
• 401 (k) retirement plan with company match
• AFLAC insurance enrollment
• Remote work schedule (PST Zone)
• Employee referral bonus program
• Quarterly bonding events

Coastal Payroll Services, Inc. is an Equal Opportunity Employer, drug free workplace, and complies with ADA regulations as applicable.

Current Openings for Director of Marketing Jobs at Coastal Payroll

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